Some of the Advertising in 2005
Radio: Free Talk Live
- Google Ad Words "Freedom"
- This is True (mailing list)
- Podcast Alley
- Hit & Run
- The Jawa Report
- Daily Pundit Classifieds
- Unqualified Offerings
- Homeschool & Other Educ. Stuff - Top slot
- Rational Review News Digest
- Boston University MA
- Northeastern University MA
- University of Mass. MA
- Columbia University NY
- SUNY - Buffalo NY
- SUNY - Albany NY
- Syracuse University NY
- University of Delaware DE
- University of Maryland MD
- Rutgers University NJ
- Penn State University PA
- Temple University PA
- University of Pittsburgh PA
- George Mason University VA
- University of Virginia VA
- Virginia Commonwealth University VA
- Virginia Tech VA
- West Virginia University WV
- Email version of Rational
Review News Digest several issues in July/August:
FREEDOM: "LIVING IT" VERSUS "TALKING IT"
Over 6,500 of us say, "Go for the real thing!" Propaganda from public
schools, the old media, and government itself make true liberty an
electoral non-starter today. Those of us who believe in individual
freedom are a small minority. The solution? The Free State Project.
We're up to it. Are you?
Back to Advertising
Goose Creek ad
This ad ran the week of December 18th, 2003 in the "Free Shopper" magazine,
which has a circulation of 21,000 and covers 14 counties in the Charleston, SC
area. The ad size is 5" x 11.25". Thanks to FSP Advertising Coordinator, Amy
Knickerbocker, and Jim Maynard for putting this together. Also, see related AP news story.
The ad also ran in the Goose Creek Gazette (Goose Creek, SC) on Dec. 24
and Dec. 31.
This "shadow ad" campaign consists of three, half-page, week-long ads in the
Mountain Times newspaper, in
The issue revolves around Killington's threat to secede to New Hampshire,
due to the high taxes in Vermont. See related news stories in:
Boston Globe, and
These ads welcome Killington to join the Free State Project in New
Thanks to FSP Advertising Coordinator, Amy Knickerbocker.
Killington TV ad
The Free State Project begins our first TV advertising
This TV ad is about the high taxes in Killington, VT (paid to the VT
state capital of Montpelier) and suggests viewers consider joining the FSP.
The ad aired over 30 times during the week of 2/26/04 - 3/1/04 on TV
stations Channel 31 WNNE (W. NH and E. VT) and Channel 5 (W. Vt and E. NY).
Ad placements included the Noon and 5 pm news programs, the Today Show, Jay
Leno, Conan O'Brien, Saturday Night Live, Eyewitness News for Kids, and a few
The ad was written by FSP members Justin Somma and James
Maynard, and stars James as the street huckster, Justin as the person who
loses $19, and Pat (James' girlfriend) as the onlooker.
The ad is available here as a Windows Media (WMV) file, in 3 flavors. (You
will probably need to download the file, and then play it with an appropriate
And here is a short news story about the making of the above ad:
FSP's 2004 Advertising Schedule
Amy Knickerbocker Advertising Coordinator 2/11/04
In 2003, the FSP spent approximately $6,780 on advertising in print and
online...not including some grassroot support. The 2004 budget looks to be
around $10,000. Kelton, Doug and I have discussed the need to get the Project's
name out in front of as many people as possible within our budget. Therefore,
when researching media placement opportunities I payed special attention to the
number of impressions [how many people + the frequency of viewing] we could get
in each buy.
I've split the budget into General Brand Support, Issues, and an
"Opportunities" budget that will allow us to move dollars around to hit the
outlets that are giving us the best results.
Here's a breakdown of where we're looking to place our advertising dollars:
ISSUE PLACEMENTS: $2,036
Home School Legal Defense Association: $300*
468 x 60 + URL/50 character text link
3 ad slots in one calendar month
Impressions: Varied. [Weighted percentage / 22,250/day]
Recommended Placement: March 2004
*Varrin Swearingen has already donated $ for this placement
Natthan News: $800
Back cover [9.5 x 6.75], black and white
$500 for 1x placement (5,000 per month readership)
Internet link included in print price (6,000 unique visitors/mo.)
$50/month x 6 classified ad with logo link on advertisers' page
Impressions: 47,000 total
Recommended Placement: August 2004
468 x 60 banner, top position, run of site
1 ad slot in one calendar month
Impressions: Varied. [Weighted percentage / 10,000 guaranteed]
Recommended Placement: May 2004
Liberty Magazine: $336
Cannibis Culture: $300
OPPORTUNITY BUDGET: $3,620
This portion of the budget would be used to address advertising
opportunities as they arise throughout the year. By setting a portion of the
budget back, we'll have the flexibility to adjust our strategy to move dollars
to what's working.
Back to Advertising
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."