2005 Advertising

Some of the Advertising in 2005

• Radio: Free Talk Live

• Web:

  • Google Ad Words "Freedom"
  • This is True (mailing list)
  • Podcast Alley

• Blogads:

  • Hit & Run
  • The Jawa Report
  • Daily Pundit Classifieds
  • Unqualified Offerings
  • Homeschool & Other Educ. Stuff - Top slot
  • Rational Review News Digest

• LP Newsletters:

  • National
  • CA
  • CO
  • MD
  • NJ
  • VA
  • Ad Tired of watching the map go red and blue? (PDF) in the January '05 issue of the LP of California's newsletter California Freedom (Jan '05)

• College classifieds:

  • Boston University MA
  • Northeastern University MA
  • University of Mass. MA
  • Columbia University NY
  • SUNY - Buffalo NY
  • SUNY - Albany NY
  • Syracuse University NY
  • University of Delaware DE
  • University of Maryland MD
  • Rutgers University NJ
  • Penn State University PA
  • Temple University PA
  • University of Pittsburgh PA
  • George Mason University VA
  • University of Virginia VA
  • Virginia Commonwealth University VA
  • Virginia Tech VA
  • West Virginia University WV

• Other:

  • Email version of Rational Review News Digest – several issues in July/August:

    FREEDOM: "LIVING IT" VERSUS "TALKING IT"
    Over 6,500 of us say, "Go for the real thing!" Propaganda from public schools, the old media, and government itself make true liberty an electoral non-starter today. Those of us who believe in individual freedom are a small minority. The solution? The Free State Project. We're up to it. Are you?
    http://freestateproject.org

  
  
  

  Back to Advertising

Killington Ads

Killington Ads

This "shadow ad" campaign consists of three, half-page, week-long ads in the Mountain Times newspaper, in Killington VT.

The issue revolves around Killington's threat to secede to New Hampshire, due to the high taxes in Vermont. See related news stories in: CNN, Boston Globe, and Newsday.

These ads welcome Killington to join the Free State Project in New Hampshire!

"Kid" (2/12/04)		"Change" (2/19/04)		"House" (2/26/04)

Thanks to FSP Advertising Coordinator, Amy Knickerbocker.

[Other Advertising]

2004 Ad Schedule

FSP's 2004 Advertising Schedule

Amy Knickerbocker • Advertising Coordinator • 2/11/04

In 2003, the FSP spent approximately $6,780 on advertising in print and online...not including some grassroot support. The 2004 budget looks to be around $10,000. Kelton, Doug and I have discussed the need to get the Project's name out in front of as many people as possible within our budget. Therefore, when researching media placement opportunities I payed special attention to the number of impressions [how many people + the frequency of viewing] we could get in each buy.

I've split the budget into General Brand Support, Issues, and an "Opportunities" budget that will allow us to move dollars around to hit the outlets that are giving us the best results.

Here's a breakdown of where we're looking to place our advertising dollars:

• GENERAL BRAND PLACEMENTS: $4,344

  • Reason Magazine: $2,744
    [print, online banners, newsletter insertions]
    4 months placement [May, June, July, August/September]
    1/3 page [2.27 x 9.33], black and white
    $611/ad for 4x placement (55,000 per month readership)
    100 x 100 button on website (1,000,000 per month)
    $75/placement in newsletter (8,000 circulation)
    Impressions: 1,088,000 per month x 4 = 4,272,000

  • Insight Magazine: $1,600
    468 x 60 (150,000 unique visitors per month)
    $500/banner ad placement
    $300/placement in newsletter (6,000 circulation)
    Impressions: 312,000 potential
    Recommended Placement: March 2004
    

• ISSUE PLACEMENTS: $2,036

  • Home School Legal Defense Association: $300*
    468 x 60 + URL/50 character text link
    3 ad slots in one calendar month
    Impressions: Varied. [Weighted percentage / 22,250/day]
    Recommended Placement: March 2004
    *Varrin Swearingen has already donated $ for this placement

  • Natthan News: $800 Back cover [9.5 x 6.75], black and white $500 for 1x placement (5,000 per month readership) Internet link included in print price (6,000 unique visitors/mo.) $50/month x 6 classified ad with logo link on advertisers' page Impressions: 47,000 total Recommended Placement: August 2004

  • keepandbeararms.com: $300 468 x 60 banner, top position, run of site 1 ad slot in one calendar month Impressions: Varied. [Weighted percentage / 10,000 guaranteed] Recommended Placement: May 2004

  • Liberty Magazine: $336

  • Cannibis Culture: $300

• OPPORTUNITY BUDGET: $3,620

  This portion of the budget would be used to address advertising opportunities as they arise throughout the year. By setting a portion of the budget back, we'll have the flexibility to adjust our strategy to move dollars to what's working.

Back to Advertising