Vermont

Killington Ads

Killington Ads

This "shadow ad" campaign consists of three, half-page, week-long ads in the Mountain Times newspaper, in Killington VT.

The issue revolves around Killington's threat to secede to New Hampshire, due to the high taxes in Vermont. See related news stories in: CNN, Boston Globe, and Newsday.

These ads welcome Killington to join the Free State Project in New Hampshire!


"Kid"
(2/12/04) 		"Change"
(2/19/04) 		"House"
(2/26/04)

Thanks to FSP Advertising Coordinator, Amy Knickerbocker.


[Other Advertising]

Killington TV ad

Killington TV ad

The Free State Project begins our first TV advertising

This TV ad is about the high taxes in Killington, VT (paid to the VT state capital of Montpelier) and suggests viewers consider joining the FSP.

The ad aired over 30 times during the week of 2/26/04 - 3/1/04 on TV stations Channel 31 WNNE (W. NH and E. VT) and Channel 5 (W. Vt and E. NY).

Ad placements included the Noon and 5 pm news programs, the Today Show, Jay Leno, Conan O'Brien, Saturday Night Live, Eyewitness News for Kids, and a few other programs.

The ad was written by FSP members Justin Somma and James Maynard, and stars James as the street huckster, Justin as the person who loses $19, and Pat (James' girlfriend) as the onlooker.

The ad is available here as a Windows Media (WMV) file, in 3 flavors. (You will probably need to download the file, and then play it with an appropriate viewer).


• Low quality   (0.1M)
• Good quality   (0.9M)
• Best quality   (2.7M)

And here is a short news story about the making of the above ad:

• Low quality   (0.4 M)
• Good quality   (3.2 M)



[Other Advertising]