FSP Google AdWords Ads
Google AdWords Ads
Making AdWords Ads
Google AdWords text ads look like the example you see here. Crafting them is kind of like writing haiku--you have to work creatively within tight constraints:
Surely members of the FSP community can come up with better ads than the example above! Contributors will be rewarded appropriately with fame and...more fame.
Google AdWords also has an image variation, and permits four image formats: .JPEG, .GIF, .PNG , and .SWF (Flash). The standard sizes are:
Deploying AdWords Ads
Choosing an Account
After you have selected an ad (either your own or one from the FSP pool), you will need to decide whose Google account is going to handle it. You can either set up your own account, work through the FSP's account(s), or use someone else's. If you want the FSP to handle it, we'd like to have you or someone else make a donation to cover the costs. If you or someone else handles it, below is an overview of how it works.
You begin by creating a Campaign. Campaigns have daily budgets, say $20/day. There are two very different types of AdWords campaigns: site-targeted and keyword-targeted.
Site-Targeted Campaigns will display your ad only on those sites that you specify (which by the way must be participants of the Google Network), regardless of page content. Keyword-Targeted Campaigns will display your ad only on pages that have the keywords that you specify, regardless of the site. It doesn't appear that there is any way to combine the two campaign types and display an ad only on pages with certain keywords and on certain sites. Selecting keywords is a black art; some resources include Wordtracker and even a book, The AdSense Code.
A Campaign has one or more Ad Groups. For each Ad Group, you specify:
It is nice to have at least two Ad Groups per Campaign, just so that you can compare how they are performing.
An Ad Group can have multiple Ad Variations. These are just different (maybe completely different) versions of your ad that get rotated. Depending on your settings, Google can either show them randomly or lean more towards the variation that proves to be more popular (i.e. generates more click-thrus). It is difficult to know in advance what people will respond to, so you can keep trying different variations and go with what ends up working best.